This is a two part software advertising video created in the fall of 2014 for Palisade Inc. for their BigPicture software. I was in charge of creating everything you see here from start to finish. The company provided a script which we edited during several meetings, from there I storyboarded the project, including graphics. I then directed a 10 person crew on a set in Detroit, Michigan where we shot on my Canon C100. The footage was color graded, edited and all motion graphics created and added by me. Beau Kester was the DP on the project in Detroit.